faa-icons-analytics

Measure

Analytics


With Free App Analytics, marketers can sort by every single available data point, create cohorts of users, and export any data set in a variety of formats with a single click. Track the lifetime value (LTV) of your users, and analyze true return on investment (ROI), by cohort or user all within the Free App Analytics Dashboard.
FAA-Analytics-v1

Overview

The Overview gives marketers a high level aggregate display of users, events and revenue for an app.



Footprint

The Footprint view provides an interactive world map where install and purchase data is visualized based on geography.

Events Volume

The Events Volume view is an interactive visualization of the number of events for an app over a given timeframe.

Daily Active Users

The Daily Active Users view displays the number of unique users for an app on a given day, with overlays of purchase events and revenue.

Event Detail

The Event Detail view allows marketers to visualize event data in unprecendented detail.

Lifetime Value Users

A visual representation of the revenue generated by users for a defined cohort over a 1, 7, 14 and 30 day time frame.

Retention

A visual overlay of user retention rates by day for the app, with overlays of total revenue, revenue per user, and aggregate events.

Funnel

The Analytics Funnel view allows marketers to build custom user flows to analyze conversions and attrition across campaigns, device types, geography and many other criteria.

Revenue Per User

A display of the average revenue generated by each user for a selected time frame.


faa-icons-measure

Measure

Industry-Leading Attribution


Free App Analytics includes the powerful Kochava attribution engine. Attribution is the process of giving credit to a specific click or impression for an install or post-install event.

Free App Analytics attribution is designed to be comprehensive, authoritative, and actionable. It considers all possible factors and then separates the winning click or impression from the influencers in real time.

The primary elements of attribution are impressions, clicks, installs and (post-install) events. Each element includes attributes which are weighed to separate winning engagements from influencing engagements.

Engagements

Free App Analytics collects (via momentary redirect or network server ping) device information when an impression is served or a user clicks on an advertisement or SmartLink. Each of these engagements are eligible for attribution. This device information may include some or all of the following, dependent upon the capabilities of the network and the user settings on each device:
  • Unique device identifier(s) (IDFA, ADID, etc.)
  • The IP address of the device at the time of click or impression
  • The user agent of the device at the time of click or impression
  • Timestamp of the engagement

Free App Analytics has thousands of unique integrations. Through the integration process, we have established which device identifiers and parameters each network is capable of passing on impression and/or click. The more device identifiers that a network can pass, the more data available to Free App Analytics for reconciliation. When no device identifiers are provided, fingerprinting logic is employed which relies on a combination of the device’s IP address and user agent.

Free App Analytics also determines whether a device has previously engaged with an advertisement. When multiple engagements of the same type occur, they are identified as duplicates. Once the winning engagement is defined, each duplicate engagement is flagged as an influencer to provide marketers with more insight into the nature of their traffic. Free App Analytics tracks every engagement with every ad served, which sets the stage for a comprehensive and authoritative reconciliation process.


Installs

Once the app is installed and launched, Free App Analytics receives an install ping (either from the SDK within the app, or from the marketer’s server via Server-to-Server integration). The install ping includes device identifiers as well as IP address and user agent of the device. The data received on install is then used to find all matching engagements.


Events

When it comes to reengagement campaigns, the advertiser has the ability to specify which post-install event(s) define the conversion point for a given campaign. The lookback window for event attribution within a reengagement campaign is the same as that for install attribution. If no reengagement campaign exists, all events will be attributed to the source of the install, whether attributed or unattributed (organic).


Reconciliation Factors

Priority 1 – Lookback Window
Priority 2 – Match Integrity
Priority 3 – Click Time


Events

When it comes to reengagement campaigns, the advertiser has the ability to specify which post-install event(s) define the conversion point for a given campaign. The lookback window for event attribution within a reengagement campaign is the same as that for install attribution. If no reengagement campaign exists, all events will be attributed to the source of the install, whether attributed or unattributed (organic).


Lookback Window

The lookback window defines how far back, from the time of install, to consider engagements for attribution.


Match Integrity

Free App Analytics reconciliation is based on a waterfall paradigm. The attribution for an install is made against clicks & impressions in the following order of priority:

Click Matching
Clicks have a higher priority for attribution than impressions
1. Device-Based Matches (Looback window: 30 days)
  1. Self-Attributing Network (SAN) claims including Facebook, Twitter, and Google (Lookback window defined by SAN)
  2. Device ID (including progressive reconciliation)
  3. Google Referrer

2. Standard Fingerprinting based on IP Address + user agent (Lookback window: 7 days)
  1. No Device ID present on click
  2. Unmatched Device ID present



Time of Engagement

The final criteria for reconciliation is the time of the click or impression. When all other factors are equal, the last engagement wins the attribution.

Get Started with Free App Analytics Today!